Angry Birds Star Wars and the evolution of the app market

Interesting analysis from BGR’s Tero Kuittinen:

The app market has evolved from paid apps to free apps and as it turns out, the free apps proved to be stronger revenue-generators. Except that it’s not quite that simple. There is another, rare category of apps — games as vehicles for merchandising and franchising deals. This requires hundreds of millions of downloads to build brand awareness to the level that persuades major retailers such as Toys R Us and Hot Topic to pledge marketing support. …

A new wave of game vendors has figured out how to foster gradual growth of a loyal user base willing to pay for multiple upgrades inside the game.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s