The Real Reason

“[T]he real reason to participate in any marketing activity, including Facebook and others, is to generate a customer. That point of view gets overlooked in favor of the “see how many fans you can get” social media game. … [T]urning followers into leads and converting those leads into profitable business is the real reason to spend time and money in any tactic.”

– John Jantsch, The Only Reason to Participate in Social Media

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