224,000 Paying for NYT’s Online Content

Good news in the New York Times’ quarterly report, Jeremy W. Peters reports:

Since March … the Times has signed up 224,000 paying subscribers to NYTimes.com.

The numbers were certainly inflated some by an introductory 99-cent rate for digital subscriptions, but by packaging full online access with print subscriptions, the Times also saw a boost in home delivery numbers. That enabled the Times to show a slight boost in circulation revenue.

Peters adds:

As the introductory rate expires and more customers begin paying the full price, which starts at $15 every four weeks, The Times expects to see more of a benefit to its bottom line. … [Janet L. Robinson, the Times company’s chief executive] added that the digital subscriptions would provide the company “with a significant new revenue stream in the second half of this year.”

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